Artist Management |  |
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Over the last few decades the business of music has become more and more competitive as a pure business. The past monopoly enjoyed by the companies that had jumped in at the right time and ridden the wave to the top has been given up. The Front, middle and tail end of the business has been changes both as a natural progression and as a consequence of the technological evolution in entertainment and data carrying techniques. One can no longer join a large company which puts in the "chosen" artists in at one end and churns out money and fame at the other. Through many cross competitors, new entry competitors, replacement products and push and pull demands becoming far more powerful, competitive edge has become not just an advantage but a necessity. This course looks at where the Music Business was, what changes have happened and prepares the participants to follow where it s going. | Aims & Objectives
It looks at the over all make up of the Music busiess pre 1997. It examines some of the changes in technology and business processes. It guides the participants in asking why and how. It give some basic Business analysis tools to prepare for and achieve competitive edge. Participants Managers, Artist, Music event managers Media Marketers Students of the above Media Students interested in the music and music event business. Length Block seminar 3-4 days Past course locations Heinrich-Heine Universität Dusseldorf |
